Sticking With Old References

Friday, November 29, 2013, Cultural Differences, by Eliane Karsaklian

The French Government has recently launched a project named “Mission Marque France”. The Government realized that French companies are not good at selling their products abroad. France as a brand does not sell well unless it is about luxury products while other European countries such as Germany export their nationality very well along with their […]


It is a Matter of Balance: Doing Business in China

Monday, November 11, 2013, Cultural Differences, by Eliane Karsaklian

China is the middle earth country. A country where balance is a key word. Yin and yang are complementary. Hot and cold should be compensated. Food is balanced depending on the season and the temperature of beverages should respect body’s balance. However, when it comes to business, there is still a long way to go […]