When we talk about politeness, do we really know what we’re talking about? I was in China, giving a speech to an audience of purchasers from China, Japan and Korea. My host was Korean and he was the boss for all the participants. Right after he introduced me, I said that I wanted to thank […]

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Rogers and the French

Sunday, December 1, 2013, Cultural Differences, by Eliane Karsaklian

Rogers came up with the innovation adoption curve in 1983. He stated that innovations take time to penetrate a market because in any market there are five different types of consumers. The innovators, who represent 2,5% of the market and search for brand new products; the early adopters (13%), the first ones who give visibility […]

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