The Paradox of Globalization

Sunday, March 23, 2014, Globalization, by Eliane Karsaklian

We’ve been hearing a lot about globalization as a phenomenon bringing people together thanks to their homogeneous needs, wants and consumption habits. We’ve been introduced to global brands and can now buy them in multiple countries. But how true is it that everybody wants to have the same products and the same lifestyle? How assertive […]