Global brands versus local brands. Where are we going?

Tuesday, June 23, 2015, Globalization, by Eliane Karsaklian

Without using a crystal ball, Theodore Levitt predicted the globalization of markets in the 1980’s by describing a convergence of tastes in the world and thus the emergence of a global market for uniform consumer products. He saw global corporations exploiting the economics of simplicity and standardization to price their global products far below the […]