In my last post, I spoke about how I’ve gotten involved in an international education project involving one Colombian, one Indonesian, one Singaporean, one American and one Australian. Like me, they are all teachers and trainers. The American has Greek roots and the Australian is, well, Australian. The Colombian is married to the Indonesian and […]

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Global brands versus local brands. Where are we going?

Tuesday, June 23, 2015, by Eliane Karsaklian

Without using a crystal ball, Theodore Levitt predicted the globalization of markets in the 1980’s by describing a convergence of tastes in the world and thus the emergence of a global market for uniform consumer products. He saw global corporations exploiting the economics of simplicity and standardization to price their global products far below the […]

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Forget about globalization and stereotypes. Focus on regionalization.

Tuesday, March 24, 2015, by Eliane Karsaklian

Although we see many of the same brands everywhere around the world, consumers seem to have a more roving eye when it comes to food and dining experiences. Twenty years ago, the trend was ethnic food. People went to Mexican, Indian, Chinese, and Greek restaurants. Then a new trend emerged with “fusion cuisine” in which two different […]

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Terrorism is Anti-Negotiation

Saturday, January 10, 2015, by Eliane Karsaklian

It looks like the people who wrote about the globalization of cultures and the world going flat were naïve. They forgot that mankind is unable to learn from lessons from the past. What has happened in France last week and has been happening in countries around the world lately takes us back to the dark […]

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Did You Say “Happy New Year” Yet? Why?

Wednesday, January 7, 2015, by Eliane Karsaklian

We are all receiving and sending messages about the New Year and wishing all the best to everyone. But does it really mean something or is it just a social convention? First of all, we don’t all live in the same year. Years start and finish at different dates depending on the culture as we […]

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